We are looking for a proactive and analytical Marketing Specialist to join our organization. This role is responsible for strengthening brand presence, driving digital performance, and supporting business growth through well-executed and data-driven marketing initiatives.
Role Description• Own the development and execution of digital and social media marketing initiatives in line with brand and business objectives.• Coordinate with the Leisure team and designers to develop high-quality, on-brand travel package campaigns, ensuring accuracy of content, pricing, and terms.• Manage and optimize Blue Sky’s digital channels (Facebook, Instagram, Tik Tok, X/Twitter, You Tube, and Linked In), ensuring consistent engagement and brand voice.• Develop, maintain, and monitor a monthly digital marketing calendar aligned with sales, leisure, and marketing goals.• Analyze campaign performance, engagement metrics, and digital reach, and provide regular performance reports and insights.• Support the development and enhancement of CRM practices, customer segmentation, and database growth initiatives.• Conduct market research, competitor analysis, and customer surveys to identify trends, gaps, and new marketing opportunities.• Ensure brand consistency across all marketing materials, branches, and franchise offices.• Collaborate with internal teams and external partners to support integrated campaigns, events, and promotional activities.
Qualifications• Bachelor’s degree in Marketing, Business Administration, or a related field (postgraduate studies are an advantage).• 2–3 years of proven experience in a marketing role with hands-on digital and social media exposure.• Strong computer skills and familiarity with digital marketing tools and platforms.• Solid understanding of branding, content performance, and customer engagement.• Good knowledge of travel destinations and tourism markets is an advantage.• Excellent communication and time-management skills.• Excellent command of English language.
What We Offer: · Competitive salary + performance incentives. · Career growth and professional development opportunities. · A collaborative, dynamic work environment. · Medical insurance & other benefits. · Valuable training and development plans.
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