Job Summary The E-commerce Senior Specialist is responsible for managing and optimizing the online sales channels of the fashion brand to drive revenue growth, enhance customer experience, and ensure smooth end-to-end e-commerce operations. The role focuses on product management, website performance, digital campaigns coordination, and cross-functional alignment with marketing, logistics, and customer service teams.
Key Responsibilities E-commerce Operations Manage day-to-day operations of the e-commerce platform (Website / App / Marketplaces if applicable). Ensure website availability, accuracy of content, pricing, promotions, and product listings. Monitor site performance, conversion rates, bounce rates, and customer journey. Product & Content Management Upload, update, and maintain the product catalog (Product titles, descriptions, SKUs, sizes, colors, and images). Ensure product content reflects brand tone, fashion trends, and SEO best practices. Coordinate photoshoots and ensure timely upload of seasonal collections and campaigns. Ensure proper categorization and filtering to improve customer navigation. Sales & Performance Management Track daily, weekly, and monthly online sales performance. Analyze KPIs such as (Conversion rate, Average order value (AOV), Cart abandonment rate, Sell-through rate). Identify opportunities to improve sales and customer engagement. Prepare regular performance reports with insights and action plans. Campaigns & Promotions Execute online promotions, discounts, flash sales, and seasonal campaigns. Coordinate with Marketing on Digital campaigns (Paid Ads, Email, SMS, Social Media), Product launches, and collections. Ensure alignment between online campaigns and in-store promotions (Omnichannel). Inventory & Fulfillment Coordination Coordinate with Supply Chain / Warehouse teams to ensure stock availability online. Monitor online stock levels and ensure synchronization with ERP or inventory systems. Follow up on order fulfillment, returns, exchanges, and cancellations. Identify fast-moving and slow-moving items and share insights with merchandising teams. Customer Experience & Journey Monitor customer feedback, reviews, and complaints related to the online channel. Work closely with Customer Service to improve response time and customer satisfaction. Optimize checkout process, delivery options, and return experience. Propose improvements to UX/UI based on customer behavior and feedback.
Qualifications Education Bachelor’s degree in Business Administration, Marketing, or a related field. Experience2–3 years of experience in E-commerce roles within Fashion / Retail / Lifestyle. Proven experience managing an e-commerce platform and online sales operations. Experience with fashion collections, seasonality, and fast product turnover is a must. Hands-on experience with e-commerce platforms, Shopify is a must. Strong understanding of Online merchandising, Fashion retail KPIs, Customer journey & UXKnowledge of digital marketing fundamentals (paid ads, email marketing, SEO basics). Strong analytical skills and ability to interpret data and reports. Proficiency in MS Excel and reporting tools.