1. Tracking & Data Integration
- Support campaign tracking and analytics implementation.
- Ensure data from campaigns and experiments is accurate and actionable.
- Work with MarTech/Tech teams to validate tracking and event reporting.
2. Growth & Lifecycle Analytics
- Monitor user funnels, activation, retention, and conversion metrics.
- Analyze campaign performance to identify growth opportunities.
- Support lifecycle messaging campaigns (push notifications, in-app messages, emails).
3. Dashboards & Reporting
- Maintain reports and dashboards to track campaign performance.
- Provide actionable insights to Marketing and Growth teams.
- Communicate results and recommend optimizations for ongoing campaigns.
4. Experimentation & Optimization
- Support A/B testing and growth experiments on campaigns and app features.
- Monitor results, measure KPIs, and suggest optimizations.
- Test creative, messaging, and targeting for improved acquisition and retention.
5. Cross-Functional Collaboration
- Collaborate with Marketing, MarTech, Product, and Tech teams to implement campaigns.
- Translate campaign and growth goals into clear operational tasks.
- Ensure alignment between marketing initiatives and product launches.