1. Content Production

• Create engaging short-form video content for TikTok, Instagram Reels, YouTube Shorts, and Snapchat.
• Produce high-quality written content: captions, blogs, scripts, ad copies, email newsletters, articles.
• Develop and execute content ideas aligned with the brand voice and marketing objectives.
• Write content tailored to specific audiences and platforms.

2. Social Media Content & Strategy

• Plan and manage monthly content calendars.
• Develop creative concepts for campaigns, product launches, events, and promotions.
• Optimize content based on analytics and platform trends.

3. Creative Storytelling

• Convert product features into compelling human-centered stories.
• Script and storyboard videos.
• Craft hooks, CTAs, and emotional narratives for maximum engagement.

4. Media & Design Collaboration

• Work closely with designers, video editors, and marketing managers.
• Provide creative direction for visual content.
• Ensure consistent branding across all channels.

5. Research & Trend Awareness

• Stay updated with TikTok, Instagram, YouTube, and industry trends.
• Analyze competitors’ content strategies.
• Use insights to create fresh, high-performing content ideas.

6. Performance Tracking

• Track content performance (views, reach, engagement, CTR, watch time, conversion metrics).
• Use insights to refine content and boost performance.

Skills

Qualifications

• Bachelor’s degree in Marketing, Media, Communications, Journalism, or equivalent experience.
• 1–3 years of experience in content creation (preferably in SaaS, tech, retail, or digital marketing).
• Proven portfolio of videos, social media posts, scripts, or articles.
• Experience creating content for TikTok, Reels, or YouTube Shorts.

???? Required Skills

Creative & Technical Skills

• Strong storytelling and copywriting abilities.
• Ability to create short-form video content independently.
• Understanding of video composition, pacing, and engagement psychology.
• Familiarity with content SEO, hashtags, and keyword optimization.
• Ability to convert complex ideas into simple, engaging content.

Tools & Software

• Canva or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro is a plus)
• CapCut or similar video editing apps
• Social media management platforms (Buffer, Hootsuite, Meta Business Suite)
• Google Docs, Sheets, and AI content tools (ChatGPT, Jasper, etc.)

Soft Skills

• Creativity and originality
• Strong communication skills
• Attention to detail
• Time management & ability to meet deadlines
• Proactiveness and ability to work independently
• Ability to give/receive constructive feedback

???? Key Performance Indicators (KPIs)

• Growth in reach & impressions across social channels
• Video engagement rate (watch time, shares, comments)
• Performance of short-form content
• Consistency of content calendar execution
• Lead or conversion contribution from content
• Brand visibility and audience sentiment

???? Preferred Qualifications (Nice to Have)

• Experience in B2B or SaaS content
• Photography or videography skills
• Experience in running social ads
• UX writing knowledge
• Basic understanding of marketing funnels