Full Time
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International New

Job Details

  • The Brand Manager will be responsible for executing the company’s three-year brand strategy within an assigned product category. Their core responsibility will be to develop and deliver the Annual Operating Plan (AOP) every year, ensuring alignment with the company’s growth objectives, and to drive execution across campaigns, launches, and market activations.
  • This role is designed for someone with 2–3 years of marketing or brand management experience who is ready to step into a high-ownership role, driving day-to-day brand execution and working closely with cross-functional teams.
  • Key Responsibilities
  • Annual Operating Plan (AOP)
    • 4Develop a detailed AOP by year-end for the following year (e.g., prepare 2026 AOP by end of 2025).
    • Translate the company’s 3-year strategy into actionable initiatives with measurable KPIs.
    • Align plans with Sales, Supply Chain, and Finance for seamless execution.
  • Brand Execution
    • Implement the established strategy consistently across all touchpoints.
    • Manage campaigns, product launches, and activations tailored to the category’s target audience.
    • Ensure competitive positioning of the category in the market.
  • Marketing & Communication
    • Drive integrated campaigns (digital, retail, influencer, and events).
    • Manage partnerships and collaborations to strengthen consumer engagement.
    • Oversee content creation that aligns with the category’s brand identity.
  • Innovation & Product Development
    • Collaborate with R&D and Supply Chain on new product introductions and portfolio expansion.
    • Collect and apply consumer insights to improve product launches and marketing activity.
  • Performance & Reporting
    • Monitor sales performance, brand KPIs, and marketing ROI.
    • Manage and optimize the category marketing budget.
    • Provide monthly reports and insights to senior management.

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Egypt, Cairo