44 Wood is looking for a highly analytical and performance-driven Senior Media Buyer to manage and optimize our paid advertising campaigns across digital platforms. As part of the marketing team, you will own the full media buying strategy — from planning to execution — with a strong focus on performance marketing, ROI optimization, attribution modelling, and scaling profitable campaigns.

This is a senior role that requires deep expertise in Meta Ads, Google Ads, YouTube, TikTok Ads, and performance tracking tools. You will play a critical part in driving high-quality leads, online sales, store visits, and brand visibility.

Key Duties and Responsibilities

Media Strategy & Planning

• Develop the full paid media strategy for 44 Wood across Meta, Google, YouTube, TikTok, and other relevant platforms.
• Conduct market and audience research to define the right targeting segments for B2C and B2B.
• Plan annual, quarterly, and monthly media budgets aligned with marketing objectives.
• Create forecasting models for expected results, ROAS, CPL, CAC, and revenue impact.

Campaign Creation & Optimization

• Build, launch, and optimize campaigns across all platforms (Traffic, Lead Gen, Video Views, Conversion, Retargeting, and Performance Max).
• Optimize key metrics including CPA, CPL, ROAS, CTR, and conversion rate.
• Run A/B tests across creatives, audiences, placements, landing pages, and bidding strategies.
• Scale winning campaigns while controlling cost efficiency.
   

Tracking, Pixel & Analytics

• Set up and maintain tracking infrastructure: pixels, events, UTMs, and server-side tracking.
• Ensure proper event configuration for Meta CAPI, Google Tag Manager, and conversion APIs.
• Analyze data from Google Analytics, Meta Events Manager, and platform dashboards.
• Troubleshoot attribution issues and ensure accurate reporting.

Creative Collaboration

• Work closely with the social media, content, and design teams to create high-performing ad creatives (videos, images, copy variations).
• Share insights on which creatives perform best and recommend new angles or formats.
• Participate in creative brainstorming and performance reviews.

Reporting & Insights

• Create daily, weekly, and monthly performance reports.
• Present insights, trends, and recommendations to the marketing manager.
• Provide ROI and cost analysis for ongoing and upcoming campaigns.
• Highlight opportunities for scaling and risks for underperforming strategies.
   

Competitor & Market Analysis

• Monitor competitor ads and identify winning patterns.
• Stay updated with the latest algorithm changes, best practices, and ad platform updates.
• Explore new ad placements, audiences, and emerging platforms.

Budget Management

• Manage monthly ad spend efficiently and transparently.
• Reallocate budgets across platforms and campaigns based on performance.
• Ensure all campaigns deliver maximum returns within set budgets