Campaign Coordination and Execution

1. Executes multi-channel marketing campaigns (digital and offline) as outlined in the strategic marketing plan.
2. Coordinates with internal stakeholders and external agencies/vendors to ensure timely delivery of campaign assets and activities.
3. Manages project timelines and deliverables for assigned marketing initiatives.
4. Assists in the logistical planning and execution of events.

Digital Marketing Management

1. Manages the company's social media profiles, including content scheduling, community engagement, and performance monitoring.
2. Implements email marketing campaigns, including building newsletters, segmenting lists, and deploying automated workflows.
3. Executes on-page Search Engine Optimization (SEO) tactics on the company website and blog content to improve organic visibility.
4. Assists in the monitoring and optimization of Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and LinkedIn.

Content Development and Support

1. Drafts, edits, and proofreads marketing content, including blog posts, social media updates, website copy, and email newsletters.
2. Ensures all marketing collateral and communications adhere to established brand guidelines.
3. Supports the Sales department by assisting in the creation and maintenance of sales enablement materials (e.g., presentations, brochures, case studies).

Analytics and Reporting

1. Tracks, measures, and reports on the performance of marketing campaigns.
2. Utilizes tools such as Google Analytics, and social media analytics platforms to compile data.

Prepares regular reports for the Marketing Manager, providing insights on campaign results and recommendations for optimization.