• Develop optimization strategies that increase the company's search engine
results rankings
• Develop keyword plans through conducting keyword research on a regular
basis to generate content ideas and optimize existing content
• Monitor daily performance metrics to understand SEO strategy performance
• Optimize all the website content, including blog posts and page descriptions
• Develop and implement link building strategy
• Integrate on-page and off-page SEO (link building) with content marketing,
social media marketing.
• Measure key SEO metrics such as organic traffic, ranking positions, domain
authority, conversion and conversion rates, engagement metrics such as
dwell time and organic return visits and provide recommendations for
improvement
• Recommend changes to website architecture, content, linking, and other
factors to improve SEO positions for target keywords.