- 1. Social Media Strategy & Planning
- Develop and implement social media strategies aligned with brand objectives.
- Plan monthly content calendars and digital campaigns for targeted product lines (books, educational products, events, etc.).
- Conduct competitor analysis and market benchmarks.
- 2. Content Creation & Management
- Coordinate with designers, copywriters, and editors to create engaging content (posts, videos, stories, reels).
- Ensure content reflects brand tone, values, and audience needs.
- Manage posting schedules and ensure timely content delivery.
- 3. Community Management
- Monitor all social media channels and respond to comments, messages, and inquiries in a timely manner.
- Manage audience engagement, build online relationships, and maintain a positive brand experience.
- 4. Campaign Execution
- Launch paid and organic campaigns in collaboration with the performance marketing team.
- Track campaign performance and optimize content to increase reach, engagement, and conversions.
- 5. Analytics & Reporting
- Produce weekly and monthly performance reports (reach, engagement, followers, conversions).
- Provide insights, highlight trends, and recommend improvements.
- 6. Cross-Functional Coordination
- Work closely with marketing, PR, publishing teams, and agency partners.
- Support product launches, book fairs, events, and educational initiatives.
Bachelor’s degree in Marketing, Mass Communication, Business, or related field.2–4 years of experience in social media management, preferably in content, media, publishing, or creative industries.Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn, and X (Twitter).Experience using social media scheduling and analytics tools (Meta Business Suite, Hootsuite, Buffer, etc.).Excellent Arabic & English communication skills.Strong creativity, attention to detail, and problem-solving skills.