- 1. Campaign Planning & Strategy
- Develop and execute paid media campaigns across Meta (Facebook/Instagram), Google, TikTok, YouTube, and programmatic platforms.
- Analyze audience behavior, segment targeting, and design campaigns that align with brand and sales goals.
- Collaborate with the marketing team to align creatives, messaging, and landing pages with campaign objectives.
- 2. Optimization & Performance
- Monitor daily campaign performance and adjust bids, budgets, and creatives to maximize ROAS and minimize CAC.
- A/B test audiences, ad formats, and placements to continuously enhance conversion rates.
- Manage full-funnel performance — from awareness to purchase — ensuring seamless tracking through GA4, Meta Pixel, and UTM parameters.
- 3. Analytics & Reporting
- Prepare performance reports and insights on CPC, CPM, CTR, and ROI, highlighting key learnings and opportunities.
- Use analytics tools (Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.) to generate actionable insights.
- Collaborate with finance and e-commerce teams to forecast ad spend and performance impact.
- 4. Market & Trend Analysis
- Stay up-to-date on digital media trends, platform updates, and e-commerce innovations.
- Research competitors, industry benchmarks, and audience shifts to refine targeting strategies.
Bachelor’s degree in Marketing, Business, Media, or a related field.2–4 years of experience in digital media buying or paid performance marketing, ideally within retail or e-commerce.Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, and Analytics tools.Strong understanding of KPIs, attribution models, and conversion tracking.Excellent analytical skills and attention to detail.A creative mindset with strong numerical and strategic thinking.