- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (pricing changes, new products, and features)
- Coordinate sales and marketing efforts to boost brand awareness
Bachelor’s degree in marketing, advertising, business or any other related field3-5 years experiencePrevious work experience as in marketing.Able to manage and direct junior staffExperience with offline and online/digital marketing and social media marketingExcellent writing, communication, and presentation skillsProficiency in full Microsoft Office suite, especially with Excel and PowerPointWorking knowledge of Adobe Photoshop/Adobe Illustrator and/or other toolsExperience working with budgets and forecasting