- Develop, implement, and manage social media strategies across multiple platforms to enhance brand awareness and engagement.
- Create, curate, and schedule compelling content tailored to each social channel, ensuring alignment with brand voice and marketing objectives.
- Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize campaigns and drive continuous improvement.
- Engage with online communities by responding to comments, messages, and mentions in a timely and professional manner.
- Collaborate with internal teams, including design, content, and digital marketing, to ensure cohesive campaign execution.
- Stay up-to-date with the latest social media trends, tools, and best practices to keep strategies fresh and effective.
- Manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking.
- Identify and build relationships with influencers and brand advocates to expand reach and foster authentic engagement.
- Support crisis management and reputation monitoring by proactively addressing negative feedback or emerging issues.
- Assist in the development and execution of integrated digital marketing campaigns to achieve broader business goals.
1-4 years of proven experience in social media management or digital marketing roles.Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective best practices.Demonstrated ability to create engaging content and manage multiple social media accounts simultaneously.Experience with social media analytics tools and the ability to interpret data to inform strategy.Excellent written and verbal communication skills with keen attention to detail.Ability to work independently and collaboratively in a fast-paced, office-based environment.Creative mindset with a passion for storytelling and brand building.Strong organizational and time-management skills to handle multiple projects and deadlines.Familiarity with paid social media advertising and campaign management.Adaptability to evolving trends and willingness to learn new tools and techniques.