Job Purpose:

To lead and develop the overall marketing strategy of the group to achieve growth, sales, and brand positioning objectives for each company under the group. The role ensures integration and alignment among the marketing plans of different business units while enhancing the overall image and market presence of the group locally and regionally.

Key Duties:

• Develop and implement the overall marketing strategy for the group in alignment with each company’s strategic objectives.
• Manage the central marketing team and coordinate with marketing departments across the group’s subsidiaries.
• Build and develop each company’s brand identity within the framework of the group’s corporate identity.
• Oversee marketing campaigns (advertising, public relations, digital marketing, events).
• Analyze markets and competitors to identify growth and expansion opportunities.
• Manage marketing budgets and monitor return on investment (ROI).
• Develop partnerships and relationships with media agencies and advertising firms.
• Supervise market research and customer behavior analysis.
• Prepare periodic reports to senior management on marketing performance and results.
• Support sales teams with marketing materials and promotional strategies.

Key Activities:

• Prepare annual marketing plans, objectives, and key performance indicators (KPIs).
• Manage digital marketing campaigns (SEO, SEM, Social Media, Email Marketing).
• Design and implement content marketing strategies.
• Organize exhibitions, conferences, and promotional events.
• Monitor market trends and emerging marketing technologies.
• Develop customer databases and loyalty programs.
• Prepare group and subsidiary company profiles and presentations.
• Coordinate internal and external marketing communications to ensure message consistency.