- Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement for BillQode’s products and services.
- Lead the planning and implementation of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
- Analyze market trends, customer insights, and competitor activities to identify opportunities for growth and differentiation.
- Collaborate with cross-functional teams, including product, sales, and customer success, to align marketing initiatives with business objectives.
- Oversee the creation of compelling content and promotional materials that effectively communicate BillQode’s value proposition.
- Manage the marketing budget, allocate resources efficiently, and track ROI for all marketing activities.
- Monitor and report on campaign performance, leveraging analytics to optimize strategies and achieve KPIs.
- Build and maintain relationships with external partners, agencies, and media outlets to maximize brand exposure.
- Organize and participate in industry events, trade shows, and networking opportunities to enhance BillQode’s market presence.
- Mentor and guide junior marketing team members, fostering a culture of continuous learning and professional development.
Minimum of 5 years of experience in marketing management, preferably within the technology or hospitality sectors & Fintech.Proven track record of developing and executing successful marketing campaigns across multiple channels.Strong analytical skills with the ability to interpret data and make informed decisions.Excellent leadership and team management abilities, with experience overseeing diverse marketing teams.Exceptional written and verbal communication skills.Demonstrated ability to manage budgets and allocate resources effectively.Experience working in a fast-paced, dynamic environment.Proficiency with marketing automation tools, CRM systems, and analytics platforms.Creative thinker with a strategic mindset and attention to detail.Ability to work on-site and collaborate closely with cross-functional teams.