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● Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
● Lead, mentor, and manage the marketing team to achieve departmental objectives and foster professional growth.
● Conduct market research and competitive analysis to identify emerging trends, customer needs, and new business opportunities.
● Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, print, and event marketing.
● Collaborate with sales, product, and design teams to align marketing initiatives with business goals and product launches.
● Manage the marketing budget, allocate resources effectively, and track ROI for all marketing activities.
● Build and maintain relationships with key stakeholders, partners, and media outlets to maximize brand exposure.
● Analyze campaign performance metrics and prepare detailed reports for senior management, recommending actionable improvements.
● Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
● Organize and represent the company at industry events, exhibitions, and trade shows to promote products and services.