Position Summary
We are looking for a creative and data-driven Digital Marketing professional to plan, execute, and optimize our online marketing campaigns across multiple channels. The ideal candidate will have a strong grasp of current marketing tools, strategies, and be able to lead integrated digital campaigns from concept to execution, driving brand awareness, engagement, and measurable results.
Key Responsibilities
Develop and implement digital marketing strategies to achieve business objectives.
Manage and optimize campaigns across channels: SEO, SEM (Google Ads), social media, email marketing, and display advertising.
Create engaging content for digital platforms and collaborate with designers, copywriters, and other teams.
Track, analyze, and report campaign performance (traffic, conversions, ROI, engagement).
Manage company’s social media presence and grow online community.
Perform keyword research, competitor analysis, and optimize website ranking.
Execute A/B testing and continuously improve campaign effectiveness.
Stay updated with the latest trends, tools, and best practices in digital marketing.
Coordinate with sales and product teams to align marketing strategies with business goals