- Plan and execute digital acquisition activities (mobile app & website) across SEM, social media, display, affiliate marketing, and programmatic platforms.
- Manage budgets effectively to maximize KPIs while keeping CAC at the optimum level.
- Measure and report campaign performance against ROI, ROAS, and CAC goals.
- Identify trends, insights, and growth opportunities to optimize spend and improve results.
- Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.
- Design and execute A/B test campaigns to optimize ad performance, creatives, and landing pages.
- Suggest and test new digital channels with potential to efficiently increase new user acquisition.
Collaborate with creative, product, and analytics teams to ensure campaign success.
• Communication skills• Reliability• Compliance• Adaptability • Time management• Flexibility• Proven working experience in digital marketing (3–5+ years) with extensive expertise in managing performance marketing at technology or digital-first companies.• Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads and TikTok Ads• Experience managing ad networks for acquisition campaigns.• Good understanding of organic acquisition methods including App Store Optimization (ASO) and Search Engine Optimization (SEO).• Good understanding of mobile attribution tools (e.g., Apps Flyer, Adjust, Branch).• Strong understating of GA4, Fire base, Search Console, Tags manager• Strong analytical skills and data-driven mindset, with the ability to interpret complex data and translate it into actionable insights.• Creative in identifying target audiences and designing engaging, high-performing digital campaigns.• Up to date with the latest trends, technologies, and best practices in online marketing and performance measurement.• Advanced Excel, reporting, and dashboarding skills; familiarity with A/B testing and conversion optimization.