We are looking for a highly skilled and analytical Media Buyer to plan, manage, and optimize paid advertising campaigns across multiple platforms. The ideal candidate has hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads, and is able to drive measurable ROI through data-driven decisions. This role requires a balance of creativity, strategy, and technical expertise to maximize campaign performance.

Key Responsibilities

Campaign Planning & Strategy

• Develop media buying strategies aligned with business objectives.
• Identify target audiences and select the best media platforms to reach them.
• Manage media budgets effectively to maximize ROI.

Campaign Execution & Optimization

• Launch and manage campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and LinkedIn.
• Monitor campaign performance, adjust bids, targeting, and creatives to meet KPIs.
• Conduct A/B testing on creatives, audiences, and placements.

Analytics & Reporting

• Track, measure, and report performance metrics (CPC, CPA, ROAS, CTR, conversions).
• Generate insights and provide recommendations for future campaigns.
• Prepare regular reports for management with actionable analysis.

Collaboration & Creative Support

• Work closely with the marketing and creative team to develop ad creatives.
• Ensure brand consistency across all campaigns and platforms.
• Stay updated with platform trends, policies, and algorithm changes.