We are a fast-growing e-commerce brand looking for a Media Buying Expert to take our performance marketing to the next level. If you’re a data-driven professional with a proven track record of reducing cost-per-purchase, increasing revenue, and managing budgets effectively, this is the role for you.
Key Responsibilities:
• Performance Marketing:
• Plan, execute, and optimize media buying strategies to achieve key performance metrics, including lower cost-per-purchase and higher revenue.
• Manage and allocate marketing budgets efficiently to maximize ROI.
• Monitor and analyze campaign performance, making data-backed decisions to improve results.
• Media Content Collaboration:
• Provide input on creating engaging media buying content that drives sales.
• Collaborate with the creative team to ensure ad content aligns with performance goals.
• Data Tracking & Analytics:
• Use Google Analytics and other tracking tools to monitor campaign success, customer behavior, and website performance.
• Set up, manage, and troubleshoot all tracking tools to ensure accurate reporting.
• Generate detailed reports on campaign performance and recommend improvements.
• Proven experience in media buying for e-commerce brands, with a strong portfolio of successful campaigns.• Expertise in Google Analytics and a variety of tracking tools (e.g., Facebook Pixel, Google Tag Manager).• Strong analytical skills and ability to interpret data to make strategic decisions.• Deep understanding of performance marketing strategies and tactics.• Experience in planning and managing large budgets for ad spend.• Ability to create and execute a comprehensive media buying strategy.Preferred Skills:• Familiarity with major ad platforms like Google Ads, Meta (Facebook & Instagram), TikTok Ads, and others.• Strong knowledge of A/B testing and audience segmentation.• Creative mindset for providing input on high-converting ad content.What We Offer:• Competitive salary based on experience.• Full responsibility and autonomy over the media buying budget and strategy.• Collaborative and supportive work environment.• Opportunity to work with a growing e-commerce brand and directly impact its success.Important Note:Please do NOT apply if you do not meet the qualifications or lack proven experience in this field.