- Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement across all digital channels.
- Oversee the planning, implementation, and optimization of multi-channel digital campaigns, including SEO, Media buying, performance marketing, SEM, social media, email marketing, and display advertising.
- Lead, mentor, and manage the digital marketing team to achieve performance targets and foster a culture of innovation and continuous improvement.
- Analyze digital marketing performance metrics, generate actionable insights, and present regular reports to senior management.
- Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment of digital initiatives with business objectives.
- Manage the digital marketing budget, allocate resources effectively, and maximize ROI on all digital investments.
- Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge in the precious metals industry.
- Oversee the development and management of the company’s digital assets, including website, landing pages, and social media profiles.
- Ensure all digital marketing activities comply with industry regulations and company policies.
- Drive the adoption of marketing automation and CRM tools to enhance campaign efficiency and customer experience.
Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field (Master’s or MBA preferred).14–20 years of proven experience in digital marketing, including at least 4–5 years in a managerial or leadership role.Demonstrated success in developing and executing digital marketing strategies.Proficiency in digital marketing tools and platforms (SEO, SEM, Google Ads, Google Analytics, Meta Ads Manager).Ability to design and implement integrated digital marketing strategies aligned with business goals.