- Develop and implement comprehensive social media strategies to increase brand awareness and engagement across multiple platforms.
- Create, curate, and schedule high-quality content tailored to each social media channel, ensuring consistency with brand voice and messaging.
- Monitor, analyze, and report on social media performance metrics, using insights to optimize campaigns and drive continuous improvement.
- Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with the design and product teams to align social media initiatives with broader business objectives.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure innovative and effective campaigns.
- Manage paid social media advertising campaigns, including budget allocation, targeting, and performance analysis.
- Coordinate and execute social media contests, promotions, and live events to drive audience participation.
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.3-5 years of proven experience in social media management or digital marketing roles.Expertise in managing social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.Strong understanding of social media analytics tools and the ability to interpret data to inform strategy.Excellent written and verbal communication skills with a keen eye for detail.Demonstrated ability to create engaging multimedia content, including graphics and videos.Experience with paid social media advertising and campaign management.Ability to work independently and remotely, managing multiple projects and deadlines.Creative thinker with a proactive approach to problem-solving and innovation.Strong organizational skills and the ability to collaborate effectively with cross-functional teams.