Classera is on the lookout for a driven and skilled SDR (Sales Development Representative) Team Leader to create and lead a newly-formed SDR unit targeting the education SME sector. This sector includes private schools, school networks, and smaller educational bodies across Classera's global footprint. The successful candidate will play a crucial role in building the SDR function from the ground up, leading recruitment, training, daily operations, and aligning efforts to deliver qualified opportunities for the sales team.
Key Responsibilities:
Team Development & Leadership
- Build, launch, and scale a high-performing SDR team focused on the education SME segment.
- Recruit, onboard, and coach SDRs, fostering consistent performance and career growth.
- Define and track team KPIs, ensuring achievement of individual and collective goals across daily, weekly, and monthly benchmarks.
Lead Generation & Opportunity Qualification
- Develop outbound lead generation campaigns targeting private schools, academic networks, and regional institutions.
- Manage inbound leads from marketing, ensuring swift response and efficient conversion into qualified prospects.
- Apply structured frameworks (e.g., BANT) to qualify prospects and hand off high-potential leads to Account Executives.
Sales Process Development & Tools Management
- Create outreach materials such as cold call scripts, email sequences, and messaging templates suited for education stakeholders (principals, owners, IT managers).
- Ensure optimal use of CRM systems and sales enablement tools to monitor activities, increase productivity, and maintain clean, actionable data.
- Track and assess team metrics to refine approaches and enhance performance across different regions and markets.
Cross-functional Collaboration & Strategic Alignment
- Collaborate closely with education-focused sales teams to align qualification standards, share campaign feedback, and synchronize on market priorities.
- Gather frontline insights to support messaging, product-market fit, and positioning strategies for the education SME space.
- Work with marketing to coordinate campaigns, optimize lead scoring, and enhance the conversion funnel.
Qualifications:Required:Minimum 7 years in sales development or inside sales, including at least 3 years of experience leading a team.Demonstrated success in B2B sales development; experience in EdTech or the K–12 education space is highly desirable.Proficient with CRM tools such as Salesforce or HubSpot, and engagement platforms like Apollo, Outreach, or Salesloft.Strong communication abilities, both written and verbal, with a talent for leadership, coaching, and team motivation.Bilingual proficiency in English and Arabic.Preferred:Familiarity with the private education landscape in MENA or other emerging regions.Experience interacting with decision-makers in the education sector, including principals, school administrators, and IT heads.Solid analytical capabilities with a focus on leveraging data for performance optimization and strategic planning.A startup mentality, comfortable with building from scratch and thriving in fast-paced, growth-oriented environments