Job Purpose

This position is responsible to connect Top management/Group with short and mid-term top-Down strategic plans to be translated into reality. Running the yearly Telco budget and run related forecast exercises (FCST 3 9, FCST 6 6 and FCST 8 4) and any other exercises that might be requested across the year, aligned with shareholder’s guidelines and objectives. Ensure that all set plans are aligned with Etisalat Group/shareholder’s mandates, guidelines and objectives. Develop the analytical and planning support to help top management in diagnosis and resolutions of key issues Support to improve understanding of top management economically and formulate the impact on short-term and mid-term goals Co-operate with Marketing, Sales, Technical, IT and IOP teams to identify growth opportunities in telecom market to be dialled in across yearly targets Controlling and tracking the set plan/budget across the organization from Marketing activities, Technical, and IT plans for securing the capacity required to achieve marketing plans.Accordingly make sure that all are on track towards achieving revenues targets with healthy margins and the maximum return on investments Translating/allocating yearly budget into mandated targets across all Marketing segments/Sales to ensure that company’s performance is on track with the annual budget, Providing the analytical and planning support to help top management in the diagnosis and resolutions of key issues including the country’s historical and forecasted economic indicators required for planning purposes (Inflation, GDP, population, Per capita income …etc) Explore/sizing opportunities for all new revenue streams under ICT solutions. Synchronizing of all commercial moves across the year with annual budget and monitoring the impact and contribution of these moves in overall company targets Cooperate with Commercial supporting teams (Insights, Pricing …. etc.) to design & develop strong, reliable & accurate decision support & business analysis dashboards, methodologies, models & reports needed to enhance customer experience and explore new profitable gaps to work on. To Steer the Annual Commercial Planning Exercise based on corporate strategic directions, business plans and function objectives in alignment with the operating teams ensuring full alignment Collaboration & Coordination with Finance team to Manage, study, evaluate all new business moves to secure proper revenues recognition and understanding of booking methodology

Report To Position Name

Budget preparation\: • Preparation of yearly budget and quarterly forecast exercises (FCST 3 9, 6 6 and 8 4) for Etisalat Egypt GSM segments as mandated by Etisalat Egypt and UAE management to forward visibility of risks’/opportunities impact on the company’s performance. • Collect all commercial inputs from Marketing segments and sales team reflecting their future plans and aspirations • Quantify each and every move through recent business cases and similar historical moves to inject the real impact in budget • Analyse all sent inputs and send feedback on each submission with gaps and impact on top line and what is required from each segment as a growth to fulfil top-down scenario required from CEO/Group • Come up with first budget iteration to test the impact on over all companies KPI’s identifying and assessing the business risks to provide early alerts on the potential deviation from the plan as well as any proposed action/plan in order to mitigate such deviations/risks. • Take another round of challenges and negotiations with business owners to reach a final common ground to meet Top management/Group aspirations in final submission • Develop to challenge Technical/IT teams on their final investment requirements before final submission to ensure healthy growth without harming the company’s overall margins, performance &Trim • Submit final version of budget/FCST exercise supported by all needed analysis to Finance team challenging all commercial/Technical plans • Responsible for presenting the budget to CEO with all challenges justifying them all Reporting, and Analysis\: • Perform variance analysis, determine reasons for these variances and proposing solutions to eliminate the variances and mitigate the risk. Ensuring all figures are accurately recorded on ERP System • Create reporting cycle accurate, efficient & easy to understand with the department managers to meet reporting submission deadlines • Coordinate with Finance team during month end results to make sure that all results are aligned and reviewed in alignment with commercial KPI’s • Analyse monthly KPI’s reports that include revenues per segment/ per product, base movement, sales quality in order to demonstrate the variance between budget and actual on weekly basis • Held Bi-weekly meeting with Department directors to discuss what we reached from targets/budget achievements and what’s needed for keep healthy momentum • Prepare the monthly performance presentations which includes budget variance analysis for all stakeholders and Sales i.e. YoY growth performance for all marketing segments (Mass, Youth, YP and High value), sales new gross ads and tiering analysis for sales per product and VS target distributed monthly…etc • Ensure that the Technical Budget (CapEx & OpEx) Transactions are properly operating based on the strategic directions that are developed with alignment with all commercial activities require extra capacity such as new sites implementation, 3G sites conversion to 4G…. etc • Quantify the impact of technical activities on incremental traffic availability on data and voice level • Daily monitoring of prepaid recharge by card denominations through distribution (~2 billion/monthly) to ensure proper flow • Evaluate the actual revenues figures versus the forecasted ones (monthly, quarterly and annually) to identify their effect in driving the business. • Analyse monthly & quarterly financial indicators against company Key Performance Indicators (KPIs • Develop & update Feasibility studies for short term investment plans according to the management strategies (ex\: new spectrum, National roaming deal with TE….) • Interfere with the Group for the purpose of providing justification/guidance concerning Etisalat Egypt monthly performance • Evaluate company’s Margins on monthly basis, to ensure that revenues are growing in a healthy way • Evaluate and monitor the company’s position and share versus the competition; including market share, value share, base, share of gross adds, and share of net adds • Provide monthly reports to the group (group reporting) and responsible for reply on any concerns sent from Group • Being in direct contact with Etisalat group to report any base/revenue/various KPIs on weekly basis whenever a global/worldwide risk arise (ex\: COVID-19) Operation function\: Responsible to weekly CXO’s meeting handling. Day to day operation related to daily revenues/GA’s and recharging performance giving full visibility to top management on daily basis raising flags if needed, i.e. daily recharge at our aggregators, daily revenues and new subscribers, retail performance...etc Forward visibility of threats and/or opportunities on the company’s performance to higher Management to highlight performance upsides or the need of corrective actions to be in place by weekly in CEO operation meeting. SPOC for commercial team in any budget/revenues handling issues with Finance team Ensure proper handling with Finance team for revenue booking and any amendments if needed based on market/product descriptions/Market changes Giving full visibility to top management and the CCO on daily basis as well as raising any flags if needed. Forward visibility of threats and/or opportunities on the company’s performance to higher Management to highlight performance upsides or the need of corrective actions to be in place by weekly in CEO operation meeting. Conducting investigations regarding any major revenue related issue with the insights team. Monitor any new product/service revenue, proposing its revenue booking methodology. Responsible for setting dynamic monthly, quarterly and yearly sales targets for each and every product under the consumer GSM products Focusing on regional targets distribution in order to achieve regional market & value share aspirations. Responsible for the development of the sales pointing scheme and revising it when needed to boost any new products based on company strategy Monitoring the revenue booking fair allocation across the available / expected products.