- Develop and execute multi-platform content strategies (organic & paid).
- Lead, mentor, and scale a team of writers, designers, and content creators with transparent KPIs.
- Plan and manage all content shoots – from storyboarding to on-set direction – ensuring on-time, on-budget delivery.
- Produce thumb-stopping, platform-native short-form videos (Reels/TikTok) using only a smartphone when required.
- Drive PR campaigns end-to-end: strategy, media lists, press releases, launch events, and coverage tracking.
- Own and optimize the quarterly content & PR budget; forecast spend, track ROI, and re-allocate in real time.
- Ensure brand consistency across every touchpoint while delivering measurable engagement.
- Align content tightly with marketing funnels and surface actionable insights from performance data.
- Represent Lazaro in all PR and influence collaborations.
5–7 years in content marketing, including 3+ years leading a content team. Proven success in luxury, lifestyle, or wellness brands. Demonstrated experience in shoot management – concept to final asset. Portfolio that includes engaging, phone-shot Reels/TikToks with strong performance metrics. Track record of running PR campaigns that secured measurable media coverage. Prior responsibility for planning and managing a marketing or content budget. Mastery of Meta Suite, plus project-management tools (Asana, Trello, or Notion). Strong portfolio showcasing both strategic direction and creative execution. Fluency in Arabic and English.