- Develop and execute comprehensive social media strategies tailored to the unique atmosphere of bars and nightclubs.
- Create, curate, and manage engaging content across all social media platforms, including Instagram, Facebook, TikTok, and Twitter.
- Collaborate with venue managers and event coordinators to promote upcoming events, special offers, and brand campaigns.
- Monitor, analyze, and report on social media performance metrics to optimize campaigns and drive continuous improvement.
- Engage with followers, respond to inquiries, and foster a vibrant online community that reflects the energy of Blue Nile Boat’s venues.
- Coordinate with photographers, videographers, and influencers to produce high-quality visual content.
- Stay up-to-date with the latest social media trends, tools, and best practices relevant to nightlife and hospitality.
- Manage paid social media advertising campaigns to maximize reach and ROI.
- Oversee the social media calendar, ensuring timely and consistent posting aligned with marketing objectives.
- Handle crisis communication and reputation management on social platforms as needed.
Bachelor’s degree in Marketing, Communications, Business, or a related field.3-5 years of proven experience managing social media for bars, nightclubs, restaurants, or hospitality brands.Demonstrated ability to develop and implement successful social media strategies.Strong understanding of social media analytics and reporting tools.Exceptional written and verbal communication skills in English.Creative mindset with a keen eye for visual storytelling and brand voice.Experience working with influencers and content creators.Ability to work independently and manage multiple projects in a fast-paced, remote environment.Familiarity with paid social advertising and campaign management.Flexibility to work evenings, weekends, and during major events as required.