- Develop, implement, and manage comprehensive digital marketing strategies to achieve business objectives.
- Oversee and optimize multi-channel campaigns across platforms such as social media, email, search engines, and display advertising.
- Analyze campaign performance metrics and generate actionable insights to improve ROI.
- Collaborate with cross-functional teams including content, design, and sales to ensure cohesive brand messaging.
- Manage and allocate digital marketing budgets effectively to maximize reach and impact.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Lead the planning and execution of SEO/SEM strategies to increase organic and paid traffic.
- Monitor and report on key performance indicators (KPIs) and present findings to stakeholders.
- Coordinate with external agencies and vendors as needed to support campaign execution.
- Mentor and guide junior team members, fostering a culture of continuous learning and innovation.
5 to 8 years of proven experience in digital marketing, preferably in a managerial or lead role.Strong understanding of digital marketing channels including SEO, SEM, social media, email, and content marketing.Demonstrated ability to develop and execute successful digital marketing campaigns.Proficiency in analytics tools such as Google Analytics, Google Ads, and social media insights.Excellent project management and organizational skills.Ability to work onsite and collaborate effectively with cross-functional teams.Exceptional written and verbal communication skills.Experience managing budgets and optimizing spend based on performance data.Creative thinking with a data-driven approach to problem-solving.Up-to-date with the latest trends and best practices in online marketing and measurement.