- Develop, implement, and manage social media strategies across multiple platforms to enhance brand awareness and engagement.
- Create, curate, and schedule compelling content tailored to the beauty and comfort industry, including images, videos, and written posts.
- Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize campaigns.
- Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
- Collaborate with marketing, design, and product teams to align social media efforts with overall brand objectives.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure the brand remains relevant and innovative.
- Plan and execute paid social media advertising campaigns to drive targeted traffic and conversions.
- Manage influencer partnerships and user-generated content initiatives to expand brand reach.
- Conduct competitor analysis to identify opportunities for differentiation and growth.
- Ensure all social media content adheres to brand guidelines and maintains a consistent voice and tone.
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.3-5 years of proven experience as a Social Media Specialist or similar role, preferably within the beauty, wellness, or lifestyle sectors.Demonstrated expertise in managing social media platforms such as Instagram, Facebook, TikTok, Twitter, and LinkedIn.Strong understanding of social media analytics tools and ability to interpret data to drive strategy.Excellent written and verbal communication skills with a keen eye for detail.Creative mindset with the ability to generate innovative content ideas.Experience with paid social media advertising and campaign management.Ability to work independently and collaboratively in a fast-paced, open office environment.Strong organizational and time-management skills to handle multiple projects simultaneously.Up-to-date knowledge of current digital marketing trends and best practices.Excellent presentation skills