- Plan, manage, and optimize paid social media campaigns (Facebook, Instagram, TikTok, etc.)
- Analyze ad performance and ROI across campaigns and adjust strategies accordingly
- Develop targeting strategies to reach specific customer segments
- Collaborate with the creative team to create ad visuals and content
- Monitor daily ad spend and performance metrics
- Conduct A/B testing to improve campaign results
- Stay updated on trends, platform changes, and best practices
- Generate reports on campaign performance and KPIs
Proven experience as a Social Media Media Buyer, preferably in clothing/fashionStrong understanding of Facebook Ads Manager, TikTok Ads, and Google AdsAnalytical mindset with proficiency in tools like Google AnalyticsCreativity in ad creation and audience targetingAbility to work independently and meet deadlinesBachelor's degree in Marketing or related field is a plus