We are a leading Software House specializing in administrative and accounting solutions (PMS, ERP, DMS, HRM, HCM, CMMS, PM), seeking a highly skilled Senior Digital Marketing Specialist with prior hands-on experience in software companies. The ideal candidate will be responsible for developing and executing a comprehensive digital marketing strategy, managing multi-channel campaigns, and leading a performance-driven marketing team with a strong focus on the Saudi and GCC markets.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives and growth targets.
• Manage and optimize advertising campaigns on TikTok, Twitter/X, LinkedIn, Facebook, Instagram, Snapchat, and WhatsApp Business.
• Analyze and adapt marketing campaigns for Gulf and Saudi audiences with customized messaging and targeting.
• Handle campaign budgets to maximize ROI and meet KPIs.
• Lead and manage the digital marketing team, providing direction and ensuring task delivery.
• Produce detailed reports with performance insights and improvement recommendations.
• Collaborate with internal departments (sales, development, design) for unified campaign execution.
• Conduct competitor analysis and market research to maintain a competitive edge.
• Oversee SEO efforts and manage SEM campaigns.