Keyword Research and Analysis:

Identifying relevant keywords that users are searching for and optimizing website content and structure around those keywords.

Website Performance Analysis:

Monitoring key SEO metrics like traffic, bounce rate, and conversion rates using tools like Google Analytics.

Technical SEO Audits:

Identifying and resolving technical issues that hinder search engine crawling and indexing, such as broken links, slow loading times, and mobile-friendliness.

Content Optimization:

Ensuring website content is well-written, relevant, and optimized for search engines, including optimizing meta descriptions, title tags, and headings.

Competitive Analysis:

Monitoring competitor websites and strategies to identify opportunities for improvement and stay ahead of the curve.

Reporting and Analysis:

Providing regular reports on SEO performance, analyzing data, and providing actionable insights to stakeholders.

Staying Updated:

Keeping abreast of the latest SEO trends, algorithm updates, and best practices to ensure strategies remain effective.

Collaboration:

Working with content creators, web developers, and other marketing teams to implement SEO strategies and ensure consistent best practices .