Al Ashraaf Developments is looking for a Senior Media Buyer & Digital Team Leader to manage and optimize paid media campaigns while leading our digital marketing efforts. If you have 5+ years of experience in digital advertising and real estate, this role is for you!
Key Responsibilities:
- Plan, execute, and optimize campaigns across Google Ads, Meta Ads, YouTube, and TikTok.
- Manage ad budgets to maximize ROAS & CPL.
- Conduct A/B testing and optimize audience targeting.
- Oversee lead tracking in CRM (Odoo), WhatsApp, SMS, and email campaigns.
- Improve moderation response times to increase lead conversions.
- Track campaign performance and provide data-driven recommendations.
- Collaborate with social media and creative teams to align organic and paid strategies.
Qualifications:5+ years of experience in digital media buying & performance marketing.Real estate experience is a must.Strong expertise in Google Ads, Meta Ads, YouTube Ads, and TikTok Ads.Proficiency in Google Analytics, Meta Business Suite, and campaign reporting tools.Excellent leadership & analytical skills.Google Ads & Meta Blueprint Certifications are a plus.