POSITION OVERVIEW
We are seeking a results-driven Digital Marketing Specialist to lead our social media presence and marketing automation efforts. This role combines creative content strategy with data-driven marketing automation to drive brand awareness, lead generation, and customer conversion across multiple digital channels.
KEY RESPONSIBILITIES
Social Media Management
- Develop and execute social media strategies across all major platforms (Twitter, Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn)
- Create, curate, and schedule engaging content aligned with brand voice and marketing objectives
- Monitor social media channels for brand mentions, customer inquiries, and engagement opportunities
- Manage and optimize social media advertising campaigns
- Stay current with social media trends, algorithm changes, and emerging platforms
- Engage with followers and build community through authentic interactions and timely responses
- Collaborate with design and content teams to produce high-quality visual and video content
- Analyze social media metrics and provide regular reporting on engagement, reach, and conversion metrics
Marketing Automation & Lead Nurturing
- Identify high-converting personas and build lookalike audiences for targeted campaigns
- Monitor email engagement metrics and identify warm prospects for strategic outreach
- Create and optimize lifecycle nurture email sequences based on persona and deal stage
- Segment contacts by acquisition source and optimize conversion paths
- Analyze lifecycle stage transitions and recommend interventions to improve conversion rates
- Execute persona-based campaign segmentation and industry-specific targeting strategies
- Design targeted nurture sequences to accelerate prospect conversion
- Refine lead scoring models and automation triggers based on performance
Analytics & Optimization
- Track social media ROI and impact on lead generation and customer acquisition
- Analyze metrics and provide regular reporting on engagement, reach, and conversions
- Conduct A/B testing on content, ad creative, and nurture sequences
- Analyze cross-channel attribution and customer journey optimization
- Monitor competitor activities and identify differentiation opportunities
REQUIRED QUALIFICATIONSDegree in Marketing, Communications, Digital Media, or related fieldMinimum 2 years of experience in social media and digital marketingProven track record managing social accounts with measurable growthExperience with marketing automation platforms (HubSpot or similar)Proficiency in social media management and advertising toolsAnalytics tools experience (Google Analytics, social media analytics)CRM systems and lead management knowledgeContent creation tools (Canva, Adobe Creative Suite)Video content creation and editing experienceExceptional written and verbal communication skillsStrong analytical mindset with data-driven decision makingCreative thinking and content strategy developmentProject management skills for multiple campaignsUnderstanding of B2B/B2C marketing funnels and customer lifecycleWHAT WE OFFERCompetitive salary commensurate with experience Remote work and flexible schedule Collaborative and innovative work environment Opportunity to work in a high-potential start-up