At AL Fawzy Dental, we're not just a clinic — we're a growing brand committed to redefining patient care through exceptional service, innovative technology, and a strong digital presence. As we continue to expand, we're looking for a strategic and driven Digital Marketing Manager to lead and elevate all our online efforts.
In this role, you’ll oversee a team of specialists — including our media buyer, social media manager, CRM and moderation staff — to create cohesive, high-performing digital campaigns that reflect the premium nature of our brand. If you're passionate about digital strategy, performance analytics, team leadership, and customer experience — and you’re excited to make a real impact in the dental healthcare space —
Main roles:
- Strategic Oversight & Planning
Develop and execute comprehensive digital marketing strategies aligned with business goals.
Create marketing calendars and ensure alignment across platforms (Google Ads, Meta, Instagram, etc.).
2. Team Leadership & Supervision
Supervise the Google Ads media buyer to ensure campaigns are optimized for performance and ROI.
Oversee the social media specialist’s work—content creation, posting, community management, and performance reporting.
Coordinate with content creators, designers, and external agencies when needed.
3. Moderation & CRM Management
Supervise the moderation team responsible for managing comments, DMs, and online inquiries to ensure timely, accurate, and brand-aligned responses.
Oversee CRM team performance including lead management, patient follow-up, and customer journey optimization.
Work closely with the front desk or call center to bridge online leads with offline conversion.
4. Performance Monitoring & Reporting
Analyze key performance metrics (CTR, conversion rate, CAC, ROAS, etc.) across all digital channels.
Generate and present regular performance reports with actionable insights to upper management.
Identify underperforming areas and lead corrective strategies.
5. Campaign Management
Review and approve paid campaigns on Google, Meta, and other platforms.
Collaborate with the media buyer to allocate budgets, set KPIs, and scale high-performing campaigns.
Ensure alignment between organic and paid content strategies.
6. Brand Messaging & Quality Control
Maintain consistency in messaging, tone, and visual identity across all digital platforms.
Ensure all published content is high-quality, accurate, and aligns with brand positioning (value over price).
7. Patient Experience Optimization
Coordinate digital tools (chatbots, landing pages, booking systems) to streamline patient experience.
Oversee the lead funnel from initial contact to appointment scheduling and follow-up.
8. Market Research & Innovation
Stay updated on digital marketing trends and dental industry benchmarks.
Suggest innovative tactics (e.g., influencer collaborations, dental tourism campaigns, AI-enhanced tools) for higher engagement and conversion.
9. Collaboration & Communication
Act as the central communication hub between marketing, clinical team, admin, and external partners.
Support the practice owner in high-level planning and provide strategic recommendations.
Education:Bachelor's degree in Marketing, Business, Communications, or a related field.MBA or postgraduate degree in Digital Marketing is a plus.Experience:5+ years of experience in digital marketing, with at least 2 years in a supervisory or managerial role.Proven experience overseeing paid media campaigns (especially Google Ads and Meta Ads).Strong background in CRM systems, lead funnels, and patient or customer communication strategies.Experience managing social media teams and moderation workflows.Skills & Competencies:Strong understanding of performance marketing, conversion metrics, and ROI analysis.Proficient in Google Analytics, Google Ads, Facebook Business Manager, and CRM platforms (e.g., HubSpot, Zoho, etc.).Solid knowledge of SEO, email marketing, landing page optimization, and user experience best practices.Strong leadership, communication, and team coordination skills.High attention to detail and ability to balance strategy with day-to-day execution.Analytical mindset with strong reporting and data interpretation skills.