Company Name: CTT

• Planned and executed all digital marketing, including SEO, Google Ads, and social media Content campaigns.
• Set up Google Search account structure, campaigns, Ad groups, and brand and generic keywords selection based on Google Ads tools (Keyword planner, performance planner, etc.).
• Develop optimization strategies that increase the company's search engine results rankings.
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
• Provide SEM analysis and recommendations in coordination with the elements and structure of websites and web pages.
• Website and content optimization.
• Market analysis and Keyword research.
• Implement link-building campaigns in coordination with client SEO goals.
• Collaborate with other team members to manage SEM strategy.
• Update content and website links for maximum optimization and search engine rankings.
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own channels.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Boost the conversion rates between the full funnel segments by bringing in creative Ideas to boost the KPIs.
• Work with team members to understand data requirements and objectives, resulting in successful deliverables.