- Graphic Design:
➢Develop innovative, on-brand visual designs for a variety of marketing materials, including digital ads, social media posts, banners, email campaigns, website assets, and in-store collateral.
➢Work collaboratively with the marketing team to ensure consistency in design across all channels and platforms.
➢Design promotional materials and seasonal campaigns to enhance brand presence and drive sales.
➢Create and edit high-quality imagery, and graphics for use on social media platforms, websites, and print. - Social Media Management:
➢Manage and execute the daily operation of social media channels (Instagram, Facebook, TikTok, etc.), including content creation, scheduling, and monitoring engagement.
➢Create engaging content calendars and campaign strategies in line with marketing goals.
➢Analyze and report on social media performance using tools like Google Analytics, Instagram Insights, and Facebook Insights to track growth, engagement, and conversions.
➢Stay up to date on social media trends, tools, and best practices to ensure the brand remains relevant and innovative.
Bachelor's degree in graphic design or a related field. 2-4 years of proven experience as a Graphic Designer, Social Media Specialist, or in a similar role, preferably within the retail, fashion, or e-commerce industry. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and other design tools. Solid understanding of social media platforms and digital marketing best practices. Excellent communication skills, both written and verbal, with the ability to engage and interact with a wide range of audiences. Creative and innovative with a passion for design and social media.Strong attention to detail and commitment to producing high-quality work.