- Creating content which will catch maximum customer interest
- Writing and reviewing content for websites, social media pages and public communications
- Optimize Search Engine Optimization driven content and increase the site traffic
- Conduct keyword research and use SEO guidelines to optimize content
- Research industry-related topics
- Create and distribute marketing copy to advertise our company and products
- Promote content on social networks and monitor engagement
- Identify customers’ needs and recommend new topics
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed
- Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
- Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
Proven work experience as a Content Creator, copy writer or similar roleExperience +3 yearsPortfolio of published articlesExcellent writing and editing skills in EnglishTime-management skillsFamiliarity with SEOBSc in Marketing, English, Journalism or relevant field