ECC Group is seeking a highly experienced and strategic Senior Digital Marketing Manager.
Key Responsibilities:
- Lead the development and execution of high-impact social media advertising strategies, with a strong focus on platforms like Facebook Ads, Meta Ads Manager, Google Tag Manager, GA4, HubSpot, or similar.
- Manage and optimize marketing budgets, ensuring maximum ROI and performance across all digital channels.
- Direct the planning and execution of creative campaigns, collaborating with internal and external creative teams to deliver content that resonates with target audiences.
- Take full ownership of paid campaign cycles, from ideation and creative brief development to execution and post-campaign performance analysis.
- Guide the digital team in shifting focus from site-centric strategies to more holistic and audience-centric campaigns.
- Oversee team performance, mentoring junior marketers and aligning cross-functional efforts to drive cohesive brand messaging.
- Monitor and analyze key metrics to continuously improve campaign performance, ensuring relevance and innovation.
- Foster and manage relationships with external media buying agencies, content creators, and platform representatives.
- Identify opportunities for brand amplification and customer acquisition beyond typical digital touchpoints.
Proven experience as a Digital Marketing Manager or similar role, with at least 5+ years of experience in digital marketing.Strong expertise in both organic and paid digital marketing channels (SEO, content marketing, social media, etc.).Experience in developing and executing cross-channel marketing strategies.Knowledge of analytics tools such as Google Analytics or similar platforms.Strong analytical skills and the ability to use data to make informed decisions and optimize campaigns.Exceptional written and verbal communication skills.Experience managing and optimizing marketing budgets effectively.Experience with eCommerce or B2B marketing is a plus.Bachelor’s degree in Marketing, Communications, Business, or related field.What We Offer:Competitive salary and benefits package.Opportunity for growth and advancement within a dynamic and innovative company.A collaborative and supportive team environment.A chance to make a significant impact on the company's digital marketing strategy and success.