- Develop and implement integrated marketing campaigns across paid search, social media, display, email, and affiliate channels.
- Ensure all campaigns are aligned with business objectives and target audience segmentation. Work closely with creative and content teams to develop high-performing ad creatives and messaging.
- Track and analyze campaign performance metrics, including CTR, CPC, CAC,ROAS,and conversion rates.
- Optimize marketing efforts using A/B testing, audience segmentation, and personalization strategies.
- Use data insights to adjust campaigns in real time, ensuring continuous performance improvement.
- Develop and maintain performance reports and dashboards using tools like Google Analytics, Power BI, and Data Studio.
- Provide weekly and monthly performance reports to stakeholders, highlighting insights and optimization opportunities.
- Work with the analytics team to refine attribution models and customer journey tracking.
- Oversee campaign budgeting, ensuring maximum efficiency and ROI.
- Allocate resources based on campaign performance insights and market opportunities.
- Optimize spending across channels to ensure cost-effective growth strategies.
- Collaborate with marketing, sales, and product teams to align performance marketing with broader business goals.
- Provide strategic recommendations based on campaign data and audience behavior insights.
- Stay updated with industry trends, new ad platforms, and emerging marketing technologies.
5+ years of experience in performance marketing, digital advertising, and campaign management. Proven track record of executing high-impact, data-driven marketing strategies. Strong analytical and problem-solving skills. Ability to translate data into actionable marketing strategies. High-level strategic planning and performance analysis capabilities.