- Develop and implement social media strategies aligned with GLC Paints’ branding and marketing objectives.
- Manage and oversee all social media accounts (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.).
- Create, schedule, and publish high-quality content (graphics, videos, text) that resonates with our audience and promotes our products.
- Engage with customers, respond to comments/messages, and build a strong online community.
- Monitor and analyze social media performance, providing regular reports and insights to optimize content and strategy.
- Run and manage paid social media advertising campaigns to drive engagement, website traffic, and conversions.
- Work closely with the Brand Manager, marketing team, and designers to ensure consistency in messaging and visuals.
- Keep up with industry trends, competitor activity, and emerging social media tools to maintain a competitive edge.
- Support influencer collaborations, sponsorships, and brand partnerships to expand reach
Bachelor’s degree in Marketing, Communications, or a related field. Proven experience as a Social Media Specialist or similar role. Strong knowledge of social media platforms, trends, and analytics tools. Experience in content creation, community management, and paid advertising. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite). Ability to analyze data and generate actionable insights. Strong writing, communication, and creative skills. Knowledge of graphic design tools (Canva, Adobe Photoshop) is a plus. Passion for branding, marketing, and digital storytelling