- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Manage and optimize marketing campaigns across various channels (digital, social media, email, etc.).
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Collaborate with sales and product teams to ensure cohesive messaging and branding.
- Monitor and analyze campaign performance metrics to drive continuous improvement
- Manage marketing budgets and allocate resources effectively.
- Lead and mentor the marketing team, fostering a culture of creativity and collaboration.
- Track performance of all marketing campaigns
Bachelor’s degree in marketing, Business Administration, or a related field.15+ years of experience in marketing, with a focus on building materials.Proficiency in marketing automation tools and analytics platforms.Excellent communication and interpersonal skills.Creative thinker with strong problem-solving abilities.