Key Responsibilities

1. Product Messaging and Positioning

• Collaborate with the Head of Products and Sales Head to develop clear, compelling product positioning and communication strategies.
• Ensure product messaging resonates with target customers and differentiates the company’s offerings from competitors.

2. Market, Customer, and Competitive Analysis

• Gain a deep understanding of the buyer personas, industry trends, and competitive landscape.
• Conduct regular market and competitor analysis to identify opportunities and threats.

3. Go-to-Market (GTM) Strategy Development

• Create and implement effective GTM strategies for each product to build awareness and drive adoption.
• Work with cross-functional teams to optimize product free trial-to-purchase conversion rates.
• Experiment with various strategies to find the best approach for each product.

4. Sales Enablement

• Support the sales team with the development and delivery of the right sales collateral and content.
• Provide insights and assistance to help the sales team close deals effectively and efficiently.

5. Collateral Development

• Conceptualize, develop, and execute product-related marketing content for a variety of platforms.
• Collaborate with content writers and designers to create high-quality content, including product brochures, case studies, and website content.

6. Data Analytics and Performance Reporting

• Leverage data from multiple sources to identify actionable insights and optimize marketing strategies.
• Monitor the performance of marketing campaigns and adjust strategies to align with revenue goals.

7. Ideation and Product Feedback

• Gather and analyze feedback from customers and the market to generate new product ideas or features.
• Collaborate with the product team to incorporate relevant feedback into product development.

8. Campaign Planning and Execution

• Deploy multichannel marketing campaigns across the entire prospect and customer lifecycle.
• Ensure alignment of messaging and communication across all marketing channels (email, social media, web, etc.).

9. Budget Management

• Prepare and manage the marketing budget on a quarterly and annual basis.
• Allocate funds wisely across campaigns, ensuring maximum ROI.

10. Marketing Material Oversight

• Approve and oversee the creation of marketing materials, including website banners, brochures, case studies, and more.
• Ensure all materials are aligned with brand guidelines and marketing objectives.

11. Performance Measurement

• Measure and report on the effectiveness of marketing campaigns.
• Gain insights from data to assess performance against goals and continuously optimize marketing strategies.

12. Consumer Behavior Analysis

• Analyze consumer behavior to refine marketing strategies and improve campaign performance.
• Adjust email, advertising, and social campaigns based on consumer insights and trends.

13. Support in any related marketing tasks. 

Bachelor’s degree in Marketing or any relevant fieldMinimum 5 years of professional experience in a marketing role, supporting SME salesMinimum 2 years of experience as a marketing managerSolid Experience in optimizing funnels and data management for SaaS Proven experience with online content marketing and social media development strategies Natural eye for how to improve conversion rates through optimization of landing pages Experience in building a global presence for a software company/productExperience with Figma (or similar graphics tool) Experience with HubSpot (or similar CRM) Management of metrics - monitoring sales funnel performance, website analytics, HotJar session reviews etc. Experience in developing marketing plans that cover strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc Experience initiating and driving a range of GTM programs including acquisition plan, webinars, trade shows, social media, content marketing etc. Experience in driving an account-based marketing approach would be a plusData-driven approach, deep comfort with digital tools, and curiosity to experiment with tools and techniquesAbility to effectively lead, inspire, and mentor direct and indirect reports Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail