Senior Content Creator

Wham Clinics - Egypt - Giza

1. Content Strategy & Planning

  • Develop Content Themes: Tailor content to each doctor's specialty, personality, and target audience.
  • Create Content Calendars: Plan monthly/quarterly schedules that align with promotions, trends, and key dates like health awareness months.
  • Set Goals: Define measurable goals (e.g., increased followers, engagement rate, or appointment bookings).

2. Content Creation

  • Visual Content: Work with creative team to design engaging graphics, reels, photos, and videos that highlight each doctor’s expertise.
  • Educational Content: Post tips, FAQs, case studies, and insights tailored to each doctor's field 
  • Testimonial Content: Share Customer success stories with consent, emphasizing authenticity.
  • Interactive stories: Use polls, quizzes, Q&A to engage audiences.

3. Personal Branding

  • Showcase each doctor's personality through behind-the-scenes content, interviews, or day-in-the-life posts.
  • Develop a unique tone for each account while maintaining professionalism and consistency with the clinic’s overall brand.

4. Analytics & Reporting

  • Track metrics like follower growth, engagement rate, reach, and website click.
  • Prepare monthly reports summarizing performance and insights for each account.
  • Adjust strategies based on data to improve results.

5. Collaboration

  • Work closely with doctors to understand their goals, preferred communication style, and areas of expertise.
  • Coordinate with photographers/videographers for professional content shoots.
  • Collaborate with the clinic’s management or marketing team to align campaigns and updates.

6. Content Optimization

  • Repurpose long-form content (e.g., blog posts or webinars) into shorter posts, reels, or carousels.
  • Test different formats to identify what works best for each audience segment.

Proven work experience as a Content Creator, Copywriter or similar rolePortfolio of published articlesHands-on experience with Content Management Systems (e.g. WordPress)Excellent writing and editing skills in EnglishAn ability to fact-check long-form content piecesTime-management skillsFamiliarity with SEOBSc in Marketing, English, Journalism or relevant fieldStrong understanding of social media platforms, including Instagram, Facebook, and TikTok.Proven track record of creating creative content for diverse platforms.
Post date: Today
Publisher: Wuzzuf .com
Post date: Today
Publisher: Wuzzuf .com