1. Content Strategy & Planning
- Develop Content Themes: Tailor content to each doctor's specialty, personality, and target audience.
- Create Content Calendars: Plan monthly/quarterly schedules that align with promotions, trends, and key dates like health awareness months.
- Set Goals: Define measurable goals (e.g., increased followers, engagement rate, or appointment bookings).
2. Content Creation
- Visual Content: Work with creative team to design engaging graphics, reels, photos, and videos that highlight each doctor’s expertise.
- Educational Content: Post tips, FAQs, case studies, and insights tailored to each doctor's field
- Testimonial Content: Share Customer success stories with consent, emphasizing authenticity.
- Interactive stories: Use polls, quizzes, Q&A to engage audiences.
3. Personal Branding
- Showcase each doctor's personality through behind-the-scenes content, interviews, or day-in-the-life posts.
- Develop a unique tone for each account while maintaining professionalism and consistency with the clinic’s overall brand.
4. Analytics & Reporting
- Track metrics like follower growth, engagement rate, reach, and website click.
- Prepare monthly reports summarizing performance and insights for each account.
- Adjust strategies based on data to improve results.
5. Collaboration
- Work closely with doctors to understand their goals, preferred communication style, and areas of expertise.
- Coordinate with photographers/videographers for professional content shoots.
- Collaborate with the clinic’s management or marketing team to align campaigns and updates.
6. Content Optimization
- Repurpose long-form content (e.g., blog posts or webinars) into shorter posts, reels, or carousels.
- Test different formats to identify what works best for each audience segment.
Proven work experience as a Content Creator, Copywriter or similar rolePortfolio of published articlesHands-on experience with Content Management Systems (e.g. WordPress)Excellent writing and editing skills in EnglishAn ability to fact-check long-form content piecesTime-management skillsFamiliarity with SEOBSc in Marketing, English, Journalism or relevant fieldStrong understanding of social media platforms, including Instagram, Facebook, and TikTok.Proven track record of creating creative content for diverse platforms.