- Research industry-related topics
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing copy to advertise our company and products
- Interview industry professionals and incorporate their views in blog posts
- Edit and proofread written pieces before publication
- Conduct keyword research and use SEO guidelines to optimize content
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Identify customers’ needs and recommend new topics
- Coordinate with marketing and design teams to illustrate articles
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed
• Collaborate with the marketing and design team to develop a contentstrategy aligned with our brand goals and target audience.• Develop creative concepts and ideas that convey our brand message andvalues effectively.• Develop and produce compelling multimedia content, including blogs,articles, social media posts, videos, infographics, podcasts, and more. Ensurethat all content is original, well-researched, accurate, and tailored to meet theneeds of our audience.• Conducting research to learn more about current trends, developments, andperceptions about the subject matter, and then contextualizing your findings.• Optimize content for search engines (SEO) by incorporating relevantkeywords, meta tags, and other on-page optimization techniques.• Stay updated on industry trends, best practices, and emerging contentformats. Continuously explore new content ideas, formats, and platforms tokeep our content fresh and innovative.• Edit and proofread written pieces before publication.• Monitoring social media and company website metrics.