* Develop and execute digital marketing strategies to enhance brand visibility and customer acquisition.
* Oversee and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.).
* Manage and grow the company's social media presence across various platforms.
* Plan and execute SEO/SEM strategies to increase website traffic and lead generation.
* Create and manage content marketing strategies, including blogs, newsletters, and promotional campaigns.
* Analyze marketing data and performance metrics to improve campaign effectiveness.
* Collaborate with internal teams and external agencies to ensure brand consistency.
* Stay updated on industry trends and digital marketing innovations to maintain a competitive edge.
BS/MS degree in marketing or a related fieldExperience working in travel, tourism, and Gulf countries is highly preferred.Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, info,m and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad-serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement