- Writing free-error original copy for a range of corporate marketing materials, articles, newsletters, webpage, mails, speeches, high-engagement social media content, and AdWords campaigns that reflects our brand's voice.
- Using SEO principles to maximize content reach.
- Preparing and conducting surveys/questionnaires to gather consumer feedback.
- Improving the search engine rankings of our website and APP.
- Constantly check search terms, rankings and analytics to monitor performance of competitor websites and make recommendations for improvement.
- Writing original content - tailored for the target audience.
- Aligning content with company's values and objectives.
- Interpreting creative direction and technical information and turning them into persuasive messages.
- Collaborate with the Marketing team to create suitable content plan that supports
goals and drives a strong online brand identity. - Engage with competitive research as a part of the creative process.
- Monitor competitors occasionally to stay up to date with market trends.
- Evaluate and identify the community's questions and concerns by creating surveys.
- Prepare & deliver well-structured drafts using content management systems or well-designed content calendars.
- Ensure all-around consistency (style, fonts, images, and tone).
- Optimizing organic traffic, keywords ranking CTR.
- Apply the required HSE (Health & Safety) regulations.
Bachelor’s degree in any field.Knowledge of Robust copywritingAt least 2 years of experience in the same role (at digital marketing agencies is preferred).Superb and outstanding in writing articles , essays, pep talks and inspiring words.Proficiency in Arabic and English is a MUST.Preferably experienced in the education industry.Good knowledge of Microsoft office