About the Role:
We're seeking a driven Senior Digital Marketing Specialist to lead our digital efforts. Focus on content, visuals, social media, and paid advertising. Creative, data-driven, and up-to-date on digital trends are essential.
Responsibilities:
- Develop and execute digital marketing strategies.
- Create and manage engaging content.
- Edit and optimize photos and images.
- Manage social media presence and paid campaigns (TikTok, Facebook, etc.).
- Analyze performance and provide insights.
- Implement SEO/SEM best practices.
- Solid knowledge of web analytics tools like Google Analytics
Qualifications:Bachelor's in Marketing or related field.+3 years of digital marketing experience.Strong content creation and writing skills.Proficiency in image editing software (Photoshop, Canva).Social media management and paid advertising experience.Analytical skills (Google Analytics).Excellent communication skills.Bonus:Video editing experience.SEO/SEM knowledge.