- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Proven experience as a Product Marketing Manager, Brand Manager or similar roleBackground in design and copywriting is a plusExperience in market analysisFamiliar with product marketing tactics (e.g. integrated marketing campaigns)Working knowledge of web analytics tools (Google Analytics, WebTrends)Excellent communication skillsKeen eye for detailCreativityAnalytical mind and strong quantitative skillsBSc/BA in Marketing, Communications or similar field