We are seeking a skilled and creative Marketing Specialist to join our dynamic software company. This role involves staying ahead of marketing trends and crafting strategies that target specific customer demographics effectively. The ideal candidate will have a proven ability to create impactful campaigns, manage diverse marketing channels, and contribute to the success of a tech-driven environment.

Responsibilities:

• Conduct in-depth market research to identify target audiences and analyze online behaviors.
• Collaborate with creative teams to develop branding concepts, graphic designs, promotional materials, and advertising content.
• Organize and manage events, exhibitions, and activations to promote our products and services.
• Identify and optimize marketing channels to effectively communicate product messages to customers.
• Develop innovative and impactful ideas for creative marketing campaigns.
• Build and maintain relationships with new and existing clients through networking and prospecting.
• Ensure flawless execution of communication, printing, design, and all marketing materials.
• Lead both outbound and inbound marketing efforts, including events planning, advertising, optimization, and content development.
• Conduct keyword research and implement SEO best practices to optimize content performance.
• Prepare well-structured drafts using digital publishing platforms.
• Create and distribute marketing content to advertise the company's products and services.
• Update and maintain company websites to ensure relevance and accuracy.