Content Calendar Planning and Management

• Develop and organize the annual content calendar aligned with company campaigns, product launches, and key milestones.
• Plan and schedule content across multiple platforms (social media, website, email newsletters, and ads).
• Collaborate with marketing and sales teams to align content with business goals and promotions.

Campaign Content Execution

• Work closely with the marketing team to conceptualize and create content for seasonal campaigns, special events, and promotions.
• Ensure campaign messaging is consistent across all platforms and resonates with the target audience.
• Monitor campaign performance and recommend adjustments when needed.

Video Content Creation

• Generate engaging and creative video content ideas for products, campaigns, and brand storytelling.
• Script, film, edit, and produce high-quality videos optimized for platforms like Instagram, TikTok, YouTube, and Facebook.
• Manage the video production process from brainstorming to execution, ensuring content is delivered on time.
• Stay updated with video content trends to produce fresh, innovative ideas.

Social Media Content Development

• Create visual and written content (images, captions, reels, and stories) that aligns with the brand’s voice and objectives.
• Utilize storytelling techniques to develop content that engages, informs, and converts.
• Design interactive content ideas like polls, Q&A, and user-generated campaigns.

Content Optimization

• Monitor analytics to measure content performance and engagement, providing insights for improvements.

Brand Voice Consistency

• Ensure all content adheres to brand guidelines in tone, style, and visuals.
• Maintain consistency across all platforms and content formats.

Cross-Functional Collaboration

• Work with designers, videographers, and copywriters to execute content strategies.
• Coordinate with marketing, eCommerce, and sales teams to align content with business objectives.

Market & Trend Research

• Stay up-to-date with industry trends, social media innovations, and content strategies.
• Analyze competitor campaigns and identify new opportunities for content creation.

Execution of Product Shoots and Content Production

• Organize and oversee product photoshoots and video shoots for campaigns and content.
• Work with photographers, videographers, and models (if needed) to deliver on-brand content.

Performance Reporting

• Monitor content performance through insights, engagement metrics, and reach.
• Provide monthly reports to assess content effectiveness and suggest actionable improvements