Job Responsibilities:

• Monitor industry trends and best practices to ensure resonating to each target segment.
• Oversee the creation of the cards design and development for each segment, ensuring visual appear and alignment with brand identity.
• Develop and execute targeted seasonal marketing campaigns for each segment.
• Analyze historical data and market trends to identify optimal timings, communication messages and marketing activities for the seasonal campaigns.
• Develop awareness and launching plans for segments through CRM channel.
• Collaborate with cross-functional teams and business Lines (segments, communication, GTB, payroll,..) to ensure seamless implementation of seasonal campaigns.
• Develop educational content and marketing materials to raise awareness about segments and proposition.
• Collaborate with relevant stakeholders to implement initiatives that empower underserves segments and drive financial literacy.
• Collaborate with the communication team to develop and distribute press releases, media advisories and other PR materials.
• Track and measure communications performance to identify areas for improvement and optimize future efforts.
• Develop customer persona to target marketing efforts effectively.
• Align with the products marketing manager for the media calendar Manage marketing content across the channels, including our website, social media platforms, and email marketing campaigns.
• Minium 7 years of experience in marketing and communications.